COVERGIRL: Pitch Letter

FOR IMMEDIATE RELEASE

Tonya Lacoste

Editor

008 Magazine

editor@008magazine.com

Dear Tonya,

I have the privilege of informing you about the great opportunities coming to the Acadian area celebrating the beauty and essence of a southern girl. 008 Magazine captures beauty in a way that can only be paralleled to the beautiful essence of the Covergirl brand. This chance is almost one in a million, but you have the chance to make that million into a one and that one can be an Acadian girl!

For over 50 years we have celebrated the various beauties of the world and the makeup that enhances it. Covergirl is more than a makeup brand, it is a brand of empowerment. We show women that regardless of where you are or who you are, we are all beautiful. Doing so by launching various campaigns that depict just that. Covergirl has now launched a new campaign that centers on the easy, breezy, and beautiful life of a southern bell.

Procter & Gamble will be at the Acadiana Mall on September 22, 2016 holding casting calls for the potential face of the “Southern Girl” campaign. This casting call is open to all girls who want to grace the cover as our official southern girl. They will be located in the center of the mall near Victoria secret and Auntie Anne’s from 10am- 7pm. We want to see all the spunk and sass that separates a Sothern girl from all other regions.

Best regards,

Kayla Santiago

Kss7009@louisiana.edu

(504) 345-5635